WildKat PR was founded by Kathleen Alder in April 2008. Having gained experience in the music industry and the advertising sector, Kat’s initial goal was to apply professional commercial strategies to public relations in the arts and the media. Soon, she discovered that this dynamic and original approach seemed to be lacking, especially in the traditional music sector. Since then, WildKat PR has made its mark as one of the most innovative and creative PR companies specialising in classical music, as well as in contemporary music and cultural projects. The company has particularly distinguished itself in the creation of bespoke commercial strategies and the astute employment of new technologies and media. In summer 2009, WildKat PR moved to its Mayfair offices in central London and opened the Berlin branch.
Kathleen Alder is founder and director of WildKat PR. She was born in Hamburg and raised in a very musical household. Before starting WildKat PR, she worked with El Sistema in Venezuela, at the Mahler Chamber Orchestra in Berlin, TVT Europe and at Universal Music London. Kathleen was awarded PR Week’s prestigious '29 under 29' in November 2011, and speaks regularly at conferences and debates - most recently the Influencer conference in London and Berlin and MIDEM. Kathleen is also a fellow of the Royal Society of Arts.Click picture to view Kathleen's twitter
Victoria joined WildKat PR in June 2009 after completing her degree in music at the University of Leeds, where she undertook a number of roles within the university's Music Society, managing one of the choirs and later taking responsibility for the society's annual concert series in the position of Resources Manager. She is a mezzo-soprano, plays piano, flute and saxophone and loves to cook.Click picture to view Victoria's twitter
Amy joined the WildKat team in August 2011. She grew up in a musical family and went on to study at the Purcell School of Music and the Royal Academy of Music, London. During this time she also spent a year living in Berlin where she studied the Oboe with the Principle Oboe and Principle Cor Anglais players of the Berliner Philharmoniker. She still plays regularly in Orchestras and with her Wind Quintet. Amy enjoys the outdoor life; cycling and camping and thinks Sunday afternoons should be spent baking, (and eating,) chocolate brownies!.Click picture to view Amy's twitter
Ines Hein works in the Berlin office, assisting with promotional campaigns for major releases. After gaining an MA in Arts and Media Management, Ines has gained 15 years of experience working in renowned PR and advertising agencies in Germany and the USA. Ines has worked for the Salzburg Festival, and other clients throughout her career have included Samsung, Siemens and International Mozarteum Foundation.
Patrizia has been part of the creative team since day one and is a freelance copywriter for WildKat PR.
With over 11 years of experience, Patrizia has worked as a professional in the area of marketing, PR and internal communications for publishing houses, software start ups, and special events. Previous clients include Yahoo! Europe, DeAgostini and GoIndustry DoveBid.
A Canadian of Italian origin, Patrizia is fluent in both English and Italian, with a working knowledge of French and Spanish.
Benedikt has been in charge of the WildKat PR Berlin office since 2009, managing European-wide promotional campaigns. Prior to this, he studied at the Freie Universität Berlin and worked in music production at EuroArts Music GmbH in Leipzig. He also spent some time working in the law offices of Funsten & Franzen in Los Angeles, providing legal services to classical musicians. Benedikt speaks German, English, French and Italian, and he enjoys playing the cello, rowing and singing.
Elizabeth became a member of the WildKat team in July 2011 and currently reads music at Royal Holloway, University of London. So far during her studies she has served as President of the Music Society, produced an operetta with the Savoy Opera Society and led the double bass section in both the Royal Holloway Philharmonic and Symphony orchestras. Elizabeth's main area of study is voice, and she regularly performs as a soprano soloist as part of her degree programme. She enjoys yoga and visiting foreign countries - or, more specifically, shopping in foreign countries.
